Next keynote is from Bryan Brown of Masterworks

There is a major crisis in Christian fundraising.

• Generational Crisis
  • The demography of donors is changing (getting older)
  • $84 trillion will be transferred, but it’s unlikely to be transferred to nonprofits.
  • Total donor retention is 43%.
  • 72% of new donors don’t make a second gift to an organization.
• Leadership Crisis
  • 75% of nonprofit execs are planning to leave
  • 30% of nonprofits may close or merge soon
• Technology Crisis
  • only 11% feel their data is helping them do their work
  • only 10% of nonprofits feel they are digitally mature
  • only 1% of nonprofits have a data scientist

Technology can help with all of these crises.

Four Big Things We Can Do to Help with These Crises

1. Disorganized and untrustworthy data so data science can be used

   • Get your data organized
   • Keep your data organized
   • Use your data every day
   • Help your data help you

2. Insufficient Analytics

   • He’d love to see an open-source and democratized option for analytics

3. Impersonal Donor Experiences

4. Fatal Allergy to Marketing

There is a paradigm crisis inside nonprofits.

• Most think marketing dollars are a cost and require a short-term ROI based on increased donations.
• We must build robust attribution models that help organizations stop being so scared of spending money on things that can’t be measured directly.

They’re building a unique Christian ad network. If you’re interested, reach out.