Gareth Russell - Jersey Road: Reframing the Public Perception of Christianity

Now Gareth Russell from Jersey Road is discussing that the tide is turning for Christian organizations.

The US is going post-Christian. Europe is already post-post-Christian.

Christians need to:

  1. tell positive stories of what Christianity is doing.
  2. [missed this one]
  3. get really good at saying I’m sorry for Christian abuses of power.

BUT… things are shifting!

He thinks the church is in a much better place than we often describe or discuss.

  • [This aligns with Kinnaman’s description of you people and men increasing their belief.)

Here’s why Christian organizations will thrive in the near future:

  • Spiritual purpose will soon be thought of as better than doing good.
    • Don’t tone down your Christianness
  • Authenticity is a priority. It resonates with the media. The world wants authenticity.
    • Authenticity is a superpower.
  • Identify fosters loyalty, especially our Christian identity.
    • We should be humble.
    • We should be less bothered about building our brand and more bothered by building trust.

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