Ben is the founder of servant.io

Ben was a marketing professional who has moved into thinking about and developing discipleship tech.

The presentation was pretty marketing focused.

Discipleship is hard.

• reach people
• get them into the funnel
• keep at arms distance while you work through the funnel
• reengage to get people to buy

What is the difference between discipleship and teaching?

• We are currently operating in a box driven by market forces (maximizing profitability).
• We optimize around a high-reach, low-touch systems
• Teaching and Preaching operate in this model
• Discipleship does not operate in this model
  • Discipleship operates in high-presence, low-reach system

The marketing solution to this is AI.

• removes the technical constraint (now I can quickly create specialized content for each individual)
• removes the cost constraint (I no longer need a huge team to do this.)
• reduces adoption resistance (people are becoming more comfortable with these approaches)

Discipleship is very conversational, not like a funnel.

• Think conversationally, not structured (How does this impact recruitment?)
• Multimodal Engagement (website, AI chat, human conversation)
• Transform the organization to have rich, adaptive experiences while not losing the connection
  • more capacity with the same resources and technology

Technology has a “Shadow Side”

• Tech will do what you tell it to do.
• So take the time and thoughtfulness to tell it what to do.

Kingdom-Centered Design Principles

1. Enhanced human connection (human in the loop)
2. Co-laboring Together
3. Augment Don’t Automate the Human Condition (are we replacing the human or are we helping them flourish)
4. Faith is a Market Only You Can Serve
5. Governance Yes, Silos No
6. Focus on Felt Needs

Steps for Moving Foward (see image)